mastering communication: the art of influence

“ Generative AI is teaching us that the way you speak is actually code itself ” – Lisa Huang Generative artificial intelligence (AI) refers to algorithms, such as ChatGPT (the GPT stands for generative pre-trained transformer), that can create new content, including audio, code, images, text, simulations, and videos. Recent advancements in this field have the potential to significantly alter our approach to content creation. Since ChatGPT's debut in November 2022, generative AI has made remarkable progress, with new tools, rules, and technological advancements emerging monthly. It is evident that generative AI tools like ChatGPT and the image generator DALL-E (named after the surrealist artist Salvador Dalí and the Pixar robot WALL-E) have the potential to revolutionize content creation in the near future. Application of Generative AI in the field of Communication Generative AI holds significant potential for various applications in the field of communication, including: 1...

Communication analytics refers to the systematic collection, analysis, and interpretation of data related to communication processes and interactions. It involves using various analytical techniques and technologies to extract actionable insights from communication data in order to inform decision-making, optimize communication strategies, and improve organizational performance. Communication analytics encompasses both quantitative and qualitative methods for analyzing communication data across different channels, including verbal, written, and digital communication platforms. Key components of communication analytics include: 1.   Data Collection:  Communication analytics involves gathering data from diverse sources, such as email communications, social media interactions, customer feedback, call center transcripts, and internal collaboration platforms. Data may be collected in real time or aggregated from historical records to provide a comprehensive view of communication pa...