mastering communication: the art of influence

Communication Apprehension   James McCroskey defines communication apprehension as an individual's "fear or anxiety associated with either real or anticipated communication with another person or persons" (McCroskey, 2001).  Communication apprehension represents a psychological reaction to assessment. This psychological reaction swiftly transitions into physical manifestations as our bodies respond to the perceived threat. Our physiological systems cannot discern between psychological and physical threats, reacting as if confronted with imminent danger. The body's circulatory and adrenal systems kick into high gear, preparing us for peak physical performance—the classic "fight or flight" response (Sapolsky, 2004). However, rather than needing to flee or engage in combat, we simply need to communicate.  Communication apprehension can manifest across various communication contexts, including: §      Interpersonal : For instance, during a first date, individua...